Blog Post - Advanced SEO interview questions and answers 2019

If you are looking for a new job and planning to prepare some interview questions and answer 2019, then you are in the right place. In this article, we have prepared some advanced SEO questions. The goal is to cover every question which is more likely to ask you in the interview. 

The following list will help you to land into your dream job. Let’s have a look at them,

What is SEO?

According to the Moz, It is the practice of increasing the quality and quantity of traffic of your particular website through organic search engine results.

Quality of traffic: It is about being targeted. It is about having people on your site who have shown their interest in the site content. 

Quantity of traffic: Once you get the right people then you make it better. 

Organic result: people are more likely to trust the organic search result more than the paid ads. Through it, you get a better click and better conversions. Most important is a better ROI. 

What does SEO stand for?

SEO stands for Search engine optimization. 

How would you explain SEO to a beginner?

It is a type of digital marketing where you optimize a website so that Google decides which websites give the best service and in return, Google positions the page at the top of the search engine results.  And it would be achieved if you change the structure of the websites by writing content, this way Google can understand what page is about and what is the type and number of websites that link to it.

Why is SEO so important?

This is the most important question asked in the interview. 90% of people use Google to search for services and products because these people trust the Google browser the most relevant among others. Less than 5% of people bother to check page 2 for content. So having a website on the top of the search results allows people to search your product or services quickly. 

This way your business or websites make sales without high marketing costs. 

What is the search engine?

The search engine is basically a program that allows internet users to search for products or services through the World Wide Web. However, a person needs to enter keywords or key phrases into the Google search bar. For example, students need help with an assignment then he will type write my assignment for me then the search engine will provide a list of web content related to the keyword a student has provided in the form of images, websites, videos or other online data. 

Why search engines are so important?

Search engines are the work station of the World Wide Web. They allow people to find authentic information and websites without the need for any technical expertise. 

Name some search engines other than Google?

Bing, Yahoo, Baidu, AOL.com also Amazon and YouTube. Also the Pinterest as it is also one kind of search engine. 

Who are the founders of Google?

In 1998, Google was founded by Sergey Brin and Larry Page and at that time they were Ph.D. students at Stanford University, California.

What does Google stand for?

There is no official abbreviation. Some say that is a misspelling of Googol which means a large number. There are plenty of guesses but nothing is confirmed. 

What does www stand for?

WWW stands for World Wide Web and it is found in the URL of the websites. 

How can a person know that he is using the right number of keywords on a page?

Unluckily, there is no particular “right” number when it comes to keywords on a page. However, it is important to look for the words that competitor’s use and their density and how they take their position on Google. They must be in the ballpark for density of the keyword that’s why Google has positioned them on top. 

What is web crawling?

It is a process where Google’s bot systematically crawls in the World Wide Web. Sometimes it also called a spider or spider bot and it is usually to index or update pages. 

What is SERP?

SERP stands for Search Engine Results Pages (SERPs). It is a place where search engines display pages in order to respond to a query by a searcher. 

What is on-page and off-page SEO?

Onpage SEO refers to the actions which you take to optimize your website for SEO, such as keyword mapping and content architecture. On the other hand, Offpage SEO refers to offsite activities like link building. 

How do you perform off-page SEO?

Offpage or Offsite SEO contains one or more of the following strategies. 

•           Content marketing 

•           Guest posting

•           Resource outreach 

•           Roundup inclusion 

•           Skyscraper outreach

•           Etc

Conclusion 

If you want your dream job then proper preparation is the best way to go forward. The above list of interview question and answer help you to secure a new position in your dream career.

 

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